Brand Identity Services

Identity sets the tone and emotion for your brand and ensures they match with how your product or service is perceived. To accomplish this, you have to understand your brand story and then translate it into words and visual elements. 

What's Included in a Brand Identity Package

Logo Design

The key element in your brand identity is the logo. It’s what customers think of first when they hear your name. A good logo is both clear and simple.  A perfectly matched logo to your brand includes five things: simplicity, memorability, timelessness, versatility, and appropriateness.

Branding Library

Once the logo has been designed and a guide for consistent use developed, you are provided with a library that includes:
  • Logo Suite: Primary Logo + Color and File Variations
  • Submark / Watermark + Color and File Variations
  • Brand Mark for social media and Favicon for web
  • Font System / Typography System
  • Color Palette

Style Guide Development

A style guide sets the standard for the brand and provide consistency for key elements including logo use, color palette and typography. This document guarantees your brand looks and feels the same, no matter what.

Collateral Pieces

Choice of three custom designed collateral pieces, such as:
Business Cards
Letterhead + Envelope
Notecard + Envelope
One-Pager template for flyers, etc.
Stickers/Labels
Sign or Banner
Social Media Graphics (Facebook photo and banner, Instagram photo and banner)

Investment: $6,500

What's Included in a RE-Brand Package

Already have a logo and just need it "re-freshed"? Have a logo but don't have the right versions or file types (color, black and white, vector format, etc.)?  A re-brand package includes the following:
  • Re-drawing and clean-up of your current logo
  • Development of a color palette, font system / typography system
  • Style guide
  • Simple stationary system to include letterhead, business card and envelope design

Investment: $3,000

Additional Information:
To give every client the attention they deserve, I only work with one new branding client each month and I have limited spots available. I typically book out 2-3 months in advance.

BOOKING PROCESS
Interested in collaborating? The first step is to get in touch with me and share a bit about your business and what you envision for your new brand. Once a proposal is signed and a 50% deposit has been received. 

IN PERSON MEETINGS
Establishing a new brand identity is a hand-in-hand process.  All complete brand identity projects include two in-person meetings to hear your needs, share ideas and brainstorm what your brand is and how it should be visually depicted.

Re-brand projects include one in-person meeting.
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REVISIONS
The design process includes two rounds of revisions for your chosen brand concept and one round of revisions for your collateral items. If requested, additional revisions are charged at a rate of $100/hr.

HOW LONG DOES THE PROCESS TAKE AND WHEN CAN WE GET STARTED?
Typically, a complete brand identity project timeline is about six weeks.

LOGO & BRANDING FILES
Upon receiving your final payment, the copyright and ownership of your final logo and branding files will be transferred to you. You will be provided a link to download your library of logos and branding elements, saved in different colors and sizes for your convenience, for web and print use, and in vector (editable) format. You’ll also receive print-ready PDFs and/or web-ready graphics of your collateral items.