Crisis Communications Insurance Services
When faced with a rapidly escalating crisis, staying connected and keeping customers and other key stakeholders well informed is more important than ever. This is often challenging during a crisis, and you must be prepared and willing to respond quickly, think about all your audiences, keep communicating, be transparent, reach audiences on their channel of choice, maintain consistency, listen, and adapt.
Every day you wait to deliver effective communications, you risk deepening anxiety and fear. During a crisis, your stakeholders look to you for reassurance and security. Responding quickly is key to maintaining stakeholder confidence.
Communicating during a crisis goes beyond simply stating company decisions or changes in policy. Right now, many people are overloaded with information that is oftentimes conflicting and not directly relevant to them. Don’t add to the confusion by leaving your audience wondering, “what does this mean for me?” A lack of a response is a response.
Crisis communications coverage is a type of insurance coverage designed to help an organization limit the negative impact of events on their reputation. This may include strategic messaging for specific man-made or natural disasters but may also include events like negative headlines, workplace violence, assault, firearm use, food contamination, and workplace accidents.
The coverage may be triggered by news media coverage of the event, will typically apply for a set period, such as 60 days, after a crisis event occurs, and be subject to an aggregate limit.
Black Lab Creative, LLC can be your insurance when communicating during a crisis. Through our network of FEMA Master Public Information Officers across the country who represent a diverse array of backgrounds and subject matter expertise, we will help you navigate the waters of communicating with purpose and obtaining measurable results from these efforts.
Every day you wait to deliver effective communications, you risk deepening anxiety and fear. During a crisis, your stakeholders look to you for reassurance and security. Responding quickly is key to maintaining stakeholder confidence.
Communicating during a crisis goes beyond simply stating company decisions or changes in policy. Right now, many people are overloaded with information that is oftentimes conflicting and not directly relevant to them. Don’t add to the confusion by leaving your audience wondering, “what does this mean for me?” A lack of a response is a response.
Crisis communications coverage is a type of insurance coverage designed to help an organization limit the negative impact of events on their reputation. This may include strategic messaging for specific man-made or natural disasters but may also include events like negative headlines, workplace violence, assault, firearm use, food contamination, and workplace accidents.
The coverage may be triggered by news media coverage of the event, will typically apply for a set period, such as 60 days, after a crisis event occurs, and be subject to an aggregate limit.
Black Lab Creative, LLC can be your insurance when communicating during a crisis. Through our network of FEMA Master Public Information Officers across the country who represent a diverse array of backgrounds and subject matter expertise, we will help you navigate the waters of communicating with purpose and obtaining measurable results from these efforts.
Platinum PolicyRemote consultation and strategic messaging support for up to three catastrophic events† per year.
Onsite crisis communications management‡ for one catastrophic event† per year. Annual spokesperson training (4-hour session). Annual scenario training (4-hour session). |
Gold PolicyRemote consultation and strategic messaging support for up to three catastrophic events† per year.
Onsite crisis communications management‡ for one catastrophic event† per year. |
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† Catastrophic event includes, but is not limited to, man-made or natural disasters negative media headlines, human resource changes, workplace violence, assault, firearm use, illegal or unethical behavior of a C-suite member, food contamination, and workplace accidents.
‡Onsite crisis communications management includes, but is not limited to, message development, media relations, press event coordination, spokesperson preparation and social media management. Limited to 3 days (24 hours) with any additional time negotiated in an addendum for services.
‡Onsite crisis communications management includes, but is not limited to, message development, media relations, press event coordination, spokesperson preparation and social media management. Limited to 3 days (24 hours) with any additional time negotiated in an addendum for services.
